Product Overview
Samba TV's Automatic Content Recognition (ACR) technology is a proprietary system integrated at the chipset level of smart TVs, capable of detecting and identifying all content displayed on the screen, regardless of source. This technology enables Samba TV to gather comprehensive viewership data from tens of millions of opted-in smart TVs across 24 top brands in over 100 countries, providing unbiased insights for audience targeting and measurement in the advertising industry
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