SeaChange Xstream™ platform is a cloud-based content monetization platform helping OEMs and content owners maximize advertising revenue on Connected TVs (“CTVs”). Xstream™, a software-as-a-service (SAAS) platform, is an advertising-based streaming service that is fully equipped with content preparation, channel scheduling and distribution workflows as well as monetization & analytics options. Channel creation is extremely flexible; it can be based on fixed or dynamic business rules in a static, targeted or personalized manner.