Simplr is an AI-enabled customer experience platform that is trained with your knowledgebase, decision logic, guidance, prompts, and brand guidelines. Simplr detects insights and surfaces the prompts and suggestions directly within the agent workflow, resulting in every customer interaction being optimized for personalization and empathy without the traditional manual effort and training. Simplr also includes Personal Connections Prompts, a set of capabilities that gives Simplr specialists prompts and suggestions to personalize their customer service responses based on each individual consumer’s past purchase behavior, past interactions, life events, world events, and detected interests. It pays to be personal.