Company Overview
Taboola provides a content discovery platform powered by a predictive algorithm that enables publishers, marketers, and agencies to retain users on their sites, monetize traffic, and distribute content to drive high-quality audiences.
Taboola is a content discovery platform powered by a predictive algorithm that enables publishers, marketers, and agencies to retain users on their sites, monetize traffic, and distribute content to drive high-quality audiences. The algorithmic engine drives content to a relevant audience from over 550M unique monthly visitors across hundreds of premium publisher sites.
Taboola Data Marketplace is a transparent marketplace that gives advertisers access to third party consumer data from the world’s leading data providers within the Taboola platform. Oracle Data Cloud, Neustar, and Acxiom are among the first data providers to partner with Taboola. Marking another step in advanced audience targeting, the Taboola Data Marketplace empowers marketers by providing seamless and transparent access to the world’s best data companies, helping them better target relevant audiences in the Taboola Publisher Network.
Taboola High Impact is an advertising solution developed for brand marketers and agencies to help drive brand awareness campaigns. For publishers, Taboola High Impact unlocks a host of new benefits, including new revenue opportunities, including greater access to a new slate of premium, brand awareness-focused advertisers, allowing publishers to diversify their revenue streams with both brand awareness and performance advertising dollars. Taboola High Impact also leverages innovative and captivating formats that offer publishers new ways to engage readers and improve the user experience.