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New York, New York, United States
Company Overview
Tapad is a leader in cross-device content delivery. Its groundbreaking, proprietary technology assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs and game consoles. The result: an unprecedented understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time.
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Products and Services

CDP for Telcos

The Customer Data Platform is purpose-built for mobile network providers. Tapad CDP integrates and enriches diverse internal telco data with industry-leading digital identity resolution. Achieving a single customer view across telco data silos and consumer touch points empowers customer acquisition and a seamless customer experience.
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Tapad Device Graph

The Tapad Device Graph allows you to understand, monetize and measure your audience across all of their internet connected devices. The solution determines which devices are related to each other and connected to a user, building a unified cross-device view of the consumer.
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Marketing Function Customer Acquisition, Customer Engagement and Retention, Metrics and Insights