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TechTarget

 
Newton, Massachusetts, United States
1999
Company Overview
TechTarget is a global leader in purchase intent-driven marketing and sales services. With high-quality editorial content across more than 140 highly-targeted, technology-specific websites, TechTarget attracts technology buyers researching companies’ information technology needs. The Boston-based agency delivers business impact for enterprise technology companies.
Services Overview
By understanding tech buyer content consumption, TechTarget creates the highly-effective purchase intent insights that fuel effective marketing and sales activities for clients around the world.
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Products and Services

Priority Engine

 
Priority Engine is TechTarget's SaaS-based purchase intent insight platform that provides direct, real-time access to ranked accounts and named prospects actively researching enterprise technology purchases in specific markets. With DiscoverOrg contacts and HG Data technolgraphic data directly integrated into the platform, Priority Engine delivers insight into what’s happening in your market, configurable for immediate use in your workflow. Use Priority Engine to grow and enhance your database, architect your campaigns, generate demand accelerate ABM, enhance prospecting and act on account insight. Content preference, recent behavior and intent are all visible at the account and contact level. As foundational insight for all you do, it provides fact-based guidance for continuous improvement.
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Purchase Intent Insight

 
By delivering everything we do from a stronger foundation, we’ve quickly become the leader in purchase intent insight for enterprise technology marketing. With high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world.
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Qualified Sales Opportunities

 
Qualified Sales Opportunities are individual account reports of an in-process purchase decision including information on decision criteria, pain points, infrastructure, technologies being considered and vendors installed or under consideration.
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News

TechTarget Announces New Integrations with Major Marketing Automation Platforms to Make B2B Buyer Activation Faster and Easier

TechTarget’s Priority Engine platform now integrates with Marketo, Salesforce.com, Eloqua, Pardot, Hubspot and Integrate platforms to deliver enterprise tech purchase intent insights and named prospects directly into more sales and marketing workflows

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Connect with TechTarget

Marketing Function Automation, Branding, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Integration, Metrics and Insights, Planning, Research