VeriPark Next Best Action prepares and presents offers relevant to customer needs based on Azure ML predictive analytics Veripark's Next Best Action (N.B.A.) is a leading customer-centric technology that considers all the possible actions during a customer interaction and recommends the next best one thereby increasing the likelihood of positive response. Leveraging Cortana Intelligence Suite advanced algorithms of Machine Learning can consume numerous criteria to generate the optimal recommendation; for example, a customer’s profile, needs and significant events as well as the organizations sometimes competing objectives of acquiring new customers, retaining existing customers and improving rate of response to offers per customer.