Maximize is a multi-audience media planning platform that delivers end-to-end planning for fragmented target audiences. It allows planners to deliver on the industry-wide vision of planning against individuals rather than audience segments. Driven by AI and machine learning, Maximize ingests and analyses data from global and local sources including client 1st party data, GroupM’s LivePanel and Wavemaker’s own Momentum data, to create effective and hyper targeted media plans. Mazimize, is part of Wavemaker’s global Provocative Planning system, a modular system that fuses machine learning and human intelligence to get the best from both.