Company Overview
Woopra is a fully-integrated Customer Journey Analytics platform that helps organizations to visualize, analyze and experience every touchpoint in the customer journey, empowering data-driven teams to grow and innovate substantially faster. In 2022 Woopra was acquired by Appier.
Supporting collaboration across every department, Woopra’s approach to data is rooted in understanding the people behind the numbers. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.
Marketing Function
Automation, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Integration, Metrics and Insights, Planning, Productivity, Research