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wyng

 
New York City, New York, United States
2010
Company Overview
Wyng is a marketing platform for brands and agencies, built to run social and digital campaigns to drive participation and elevate consumer influence. Wyng is a privately held company funded by investments from Edison Ventures, Hearst Ventures, Salesforce Ventures, Windcrest Partners, Bulger Partners, and several angel investors.
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Products and Services

Digital Campaign Index

 
The Digital Campaign Index is the only campaign scoring system and benchmarking framework that enables agencies and brands to apply the data-driven discipline of performance marketing to all of their mid-funnel brand marketing activities. Informed by nearly 3 billion data points collected from hundreds of thousands of digital campaigns built with the Wyng platform, the Wyng DCI is the first to automate the process of scoring and benchmarking the performance of digital campaigns of all types -- allowing marketers to answer, “Here’s what a successful campaign looks like.”
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Wyng for Agencies

 
Wyng extends its existing digital campaign platform for building and hosting branded experiences with new exclusive tools for agencies designed specifically for how agencies do business. This agency-specific offering is informed by the company’s seven years of experience partnering with and supporting the work of hundreds of creative, marketing and PR agencies of all sizes.
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Wyng Platform

 
Wyng is a digital campaign platform for agencies and brands to build and run campaigns that drive participation and elevate consumer influence. Wyng has powered hundreds of thousands of digital campaigns, collecting over 45 million images, 3 million videos, while delivering over a half billion views in the past seven years. This data presents the opportunity to unearth consumer participation and campaign insights that will allow brands to ensure digital marketing success through predictive intelligence. Wyng was formerly Offerpop, changing to Wyng in 2016.
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