Company Overview
Xandr was born out of great legacies behind an even greater purpose: to make advertising better for brands and consumers alike. Leveraging the spirit of innovation that began more than 143 years ago and has continued on as a part of AT&T’s legacy, we are uniquely positioned to change the industry and leverage our resources for good.
Xandr Invest drives efficiency, relevance, and engagement across digital video, connected TV, and data-driven linear supply with superior technology centered around first-party data, streamlined self-serve UIs, and superior usability and service. Xandr allows advertisers to layer AT&T’s first-party data when buying inventory available through the AppNexus exchange as well as inventory from Xandr’s premium video network, Community. Advertisers can access and apply AT&T data to display, video, native, OTT, CTV and audio inventory on and off Xandr’s network, either through a private marketplace or programmatic guaranteed buys.
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