The Blended Interest Graph can identify the individual on the other end of the ad server, look across many of their social accounts, and return an ad matched specifically to that person's interests.
140 Proof has indexed over 30 billion social connections across multiple social networks, which allows us to build personas for both popular, broad audiences and very desirable niche audiences that are hard to build with demographics alone.
No Training Offered
Marketing Function Branding, Customer Acquisition, Customer Engagement and Retention, Metrics and InsightsFor Use By
Company Type B2B, B2C
Company Size Any size
Market/Industry Specialization No market specialization
Current / Past Customers Skittles, Starburst, Tag Heuer, Best Buy, Gillette