Fiksu Demand Side Platform (DSP)

Product Overview
Fiksu’s demand side platform (DSP) delivers cost effective, highly targeted mobile RTB buying at the scale today’s brands, game developers, and agencies demand. The Fiksu DSP allows marketers to acquire the right app user, engage and monetize them, and retain them as loyal customers.

• Create custom targets based on historical performance.
• High-capacity infrastructure processes over 500,000 bid requests per second.
• Network agnostic.
• Optimization algorithms automatically identify high-performing targeting combinations and adjust bids and budget allocation.

Real-time bidding (RTB) is a source of precisely targeted advertising designed for app marketers looking to expand their repertoire of user acquisition channels. The ability to target each impression individually provides greater control, while the real time auction environment ensures marketers receive the best possible price for their media spend.