Bluekai Data Activation

Product Overview
BlueKai features a Data Management Platform (DMP) for intelligent marketing that offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions. Included in the Data Management Platform are both the Audience Analytics Suite and the Applications by which marketers are able to do more with data. BlueKai is now part of the Oracle Marketing Cloud.

• Private second party data connections with trusted partners for use in co-marketing opportunities.
• Activation occurs when the audience segments are pushed out to any of the hundreds of partners available across multiple channels and devices.
• Customer data is centralized in a single, cloud-based platform.
• Data is aggregated from any source and ingested into the BlueKai DMP.
• Easily managed digital data usage rights.
• Enables data IN from any source, allows marketers to UNLOCK the value in the data, and then delivers usable data OUT to any partner, channel or device.
• Increased marketing performance through targeted message delivery and increased interaction rate.
• Marketers can analyze and optimize data via the BlueKai Audience Analytics Suite.
• Marketers can augment data with the Audience Data Marketplace, a large aggregation of authorized 3rd party data providers.
• Marketers can turn insights into action across any channel, partner or device.

BlueKai promotes a “use what you know, to power what you do” methodology to prioritize big data, build audiences that are actionable, and ensure that marketing is personalized to the audience, truly delivering a customer-centric strategy.