Intelligent Recommendations is a logic engine that interrogates the data in the DMP to make real-time decisions on exactly which creative elements and messaging to display. This logic engine can also keep track of business needs, by connecting to Enterprise Resource Planning systems. It can ingest product, pricing and transaction data, then combine this with data on consumer behaviour and other third party feeds to make highly relevant recommendations.
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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