Product Overview
Intelligent Recommendations is a logic engine that interrogates the data in the DMP to make real-time decisions on exactly which creative elements and messaging to display. This logic engine can also keep track of business needs, by connecting to Enterprise Resource Planning systems. It can ingest product, pricing and transaction data, then combine this with data on consumer behaviour and other third party feeds to make highly relevant recommendations.
Not specified
Marketing Function Customer Acquisition, Customer Engagement and Retention