Product Overview
Barometric provides ad measurement with physical visit tracking. They use precise, unique, at-scale mobile location data and insights on consumers' real-world behavior trends to ensure the most accurate tracking. Signals collected, including GPS, Wi-Fi, Bluetooth and motion sensors, ensure the highest degree of location tracking available. Frequency and dwell analysis confirms the data represents a consumer's true offline behavior and intent. Sample metrics include: unique visits, foot traffic, day part insights and foot-traffic lift.
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