Product Overview
Barometric leverages its state-of-the-art deterministic and probabilistic methodologies for post-click and post-view attribution. Their Probabilistic+ proprietary algorithms allow them to tie together mobile-web and app environments. Barometric accomplishes multi-touch attribution by linking exposures back to the originating households. Barometric serves ads to desktop, tablet and mobile devices. They support a variety of ad units, including banners, video and rich media. Barometric serves JS, image pixel, VAST and click tracker tags. They have no attribution bias since we are completely media partner and channel agnostic. Device identification is not cookie dependent. Barometric uses deterministic and probabilistic methodologies instead.
Not specified