Concentric is an advanced market simulation technology based on complexity science, behavioral economics, and machine learning. Our product, Concentric Market is an innovative platform that improves strategic planning and builds a forecasting capability. We integrate disparate data, provide automated marketing mix modeling, sensitivity analysis, and "What-If" scenario analysis.
Currently marketing analytics happens in a disjointed fashion, with siloed solutions trying to piece together a big picture. Concentric provides a more complete answer, drives efficient processes, and shortens the time to results when compared to consulting. A Concentric deployment replaces a costly, ad-hoc, manual process with automated algorithms and an easy user experience that saves time and money.
Concentric is the only system that forecasts all metrics within a single model and allows a trade-off analysis between multiple objectives. Companies roll out Concentric across their organizations to standardize their data inputs, the ways decisions are made, and reduce the time to results.
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Trial Period: 1 MonthLearn More →
Most users get set-up on the first model on their first day. The software downloads and the user can start working quickly
No technical expertise required
Email, Telephone, Onsite, Video/Text Resources
Marketing Function Branding, Channel Marketing, Globalization, Integration, Metrics and Insights, Planning, ProductivityFor Use By
Company Type B2B, B2C, NPO, GOV, AGN, CST
Company Size Sole Proprietor/Small Biz (<100 employees)
Geographic Scope Multi-national
Market/Industry Specialization Advertising, Automotive, Banking, Biotechnology, Broadcasting, Consumer Products, Consumer Services, Cosmetics, Drugs, Entertainment and Leisure, Financial, Food, Beverage & Tobacco, Health Care, Marketing, Media, Pharmaceuticals, Private Equity, Software, Specialty Retail, Technology, Telecommunications, Television, Venture Capital
Startup Friendly Yes
Current / Past Customers Toyota, Whirlpool, Unilever, Netlfix, CBS, Harmon, P&G, Canal+, Havas, inVentv Health, Madison Dearborn Partners, Microsoft, Scripps Television Networks, Vivendi, Puegot, Rockland Trust, Telecom Italia, Applause, AAA, Land O Lakes