Product Overview
Concentric is an advanced market simulation technology based on complexity science, behavioral economics, and machine learning. Our product, Concentric Market is an innovative platform that improves strategic planning and builds a forecasting capability. We integrate disparate data, provide automated marketing mix modeling, sensitivity analysis, and "What-If" scenario analysis.
Currently marketing analytics happens in a disjointed fashion, with siloed solutions trying to piece together a big picture. Concentric provides a more complete answer, drives efficient processes, and shortens the time to results when compared to consulting. A Concentric deployment replaces a costly, ad-hoc, manual process with automated algorithms and an easy user experience that saves time and money.
Concentric is the only system that forecasts all metrics within a single model and allows a trade-off analysis between multiple objectives. Companies roll out Concentric across their organizations to standardize their data inputs, the ways decisions are made, and reduce the time to results.
Credit Card Not Required
No Auto subscribe after free trial
Trial Period: 1 Month
Learn More →Most users get set-up on the first model on their first day. The software downloads and the user can start working quickly
No technical expertise required
Instant
Email, Telephone, Onsite, Video/Text Resources
Marketing Function Branding, Channel Marketing, Globalization, Integration, Metrics and Insights, Planning, Productivity
For Use ByCompany Type B2B, B2C, NPO, GOV, AGN, CST
Company Size Sole Proprietor/Small Biz (<100 employees)
Geographic Scope Multi-national
Market/Industry Specialization Advertising, Automotive, Banking, Biotechnology, Broadcasting, Consumer Products, Consumer Services, Cosmetics, Drugs, Entertainment and Leisure, Financial, Food, Beverage & Tobacco, Health Care, Marketing, Media, Pharmaceuticals, Private Equity, Software, Specialty Retail, Technology, Telecommunications, Television, Venture Capital
Startup Friendly Yes
Current / Past Customers Toyota, Whirlpool, Unilever, Netlfix, CBS, Harmon, P&G, Canal+, Havas, inVentv Health, Madison Dearborn Partners, Microsoft, Scripps Television Networks, Vivendi, Puegot, Rockland Trust, Telecom Italia, Applause, AAA, Land O Lakes