Product Overview
Hearst First Audiences (HFA) is a targeting tool enabling marketers to leverage Hearst first-party data to find audiences. Targeting based upon engagement within marketer segments indicated by date and frequency of content consumption and social sharing activity across Hearst properties, including premium magazine, television, and newspaper brands. Targeting based upon product interest or web behavior indicating purchase intent.
Core Audience leveraged Hearst’s first-party data in order to build a full-funnel framework that provides the greatest clarity in defining the Hearst consumer’s path to purchase.
No technical expertise required
Instant
Marketing Function Customer Acquisition, Metrics and Insights
For Use ByCompany Type B2C
Market/Industry Specialization No market specialization