OmniADS

Product Overview
OmniAds is a robust ad generation platform that delivers millions of optimized ads for hundreds of retail customers across search, shopping, and social channels. Designed to execute merchandising at scale, OmniADS optimizes product positioning, product selection, product promotion and consumer testing.

• Campaign Viewer allows marketers to view product ads online and examine what has changed.
• History screen shows past performance across all key metrics, annotated with context that helps explain them.
• Product Knowledge Graph produces meta-data that enables retailers to analyze patterns of consumer behavior and cross-channel product sales.
• User friendly dashboard called "The Cockpit."

Powered by the DataPop Product Knowledge Graph, OmniADS provides annotated data visualization showing cause and effect relationships between changes made to campaigns and the resulting performance trends. The collected data provides insights that can help improve product ad campaigns, as well as deepen marketer's understanding of customers beyond these channels.