Product Overview
FICO Analytic Offer Manager uses predictive analytics to develop highly-personalized marketing offers based on an individual's engagement. The resulting offers match closely a prospect's purchasing behavior while supporting business objectives.
FICO Analytic Offer Manager enables companies to meet each customer's individual needs more effectively—and in doing so, improve their own bottom lines. It predicts not only what type of offer each customer is likely to respond to, but also when.
No technical expertise required
Instant
Marketing Function Customer Acquisition, Metrics and Insights
For Use ByCompany Type B2B, B2C
Market/Industry Specialization Retail & Wholesale