Fliptop Predictive Platform

Product Overview
Inactive Fliptop is a SaaS-based predictive scoring platform that provides four predictive models: one each for leads, contacts, accounts, and opportunities. Fliptop predicts conversions at every stage of the lead lifecycle, providing models that are optimized for the business goals.The platform automatically builds 16 different machine-learning models and applies dozens of statistical measures to determine which model is most predictive at each stage of the marketing and sales lifecycle.

• Appends thousands of signals from Fliptop’s Data Cloud to each historical marketing lead and sales deal.
• Integrates with Salesforce, Marketo and Eloqua/Oracle.
• Predicts conversions at every stage of the lead lifecycle.
• Sources data from dozens of partners along with its own proprietary crawlers.

Fliptop’s predictive marketing applications are all built on top of the only fully-automated, SaaS-based, predictive scoring platform in the market.