Product Overview
Living Audience is an audience management platform. Delivered as a self-service or managed-service solution, Living Audience improves engagement by allowing marketers to build custom audiences at scale and reach them across any device. Living Audience platform synthesizes and simplifies complex data tied to anonymous global audiences. Clients can use either Mobile ad IDs or IP addresses to provide high-quality, clear and actionable location intelligence that reveals how consumers truly engage with the world around them.
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