Hive9 Marketing Planning

Product Overview
Hive9 Marketing Planning is a platform for marketing planning that enables marketers seeking to quickly build plans so teams can collaborate. With Hive9 Marketing Planning, you can set performance goals, predictively model your data, and easily stack rank the performance of marketing campaigns, programs, and tactics by ROI, waterfall stage, defined goals, and revenue. A a suite of new features called Advanced Custom Attributes enable customers to accommodate complex segmentation needs and a wider variety of use cases.

• Purchasing structure enables the aggregation of purchase needs for a single supplier while associating PR lines with the correct elements of their marketing plan.
• Multi-level approval capabilities enable unlimited workflows per Hive9 customer to be applied to campaigns, programs, tactics or PRs.