Krux DMP

Product Overview
Krux is a next-gen Data Management Platform (DMP) that unifies "people data" from multiple screens and sources, analyzes the data to identify and understand individual preferences and expectations, and activates the data across every channel in right time and real time. Krux is the data decision system that helps brands, agencies and publishers increase revenue through smarter content, commerce and marketing experiences to people. Datasets in catacombs of legacy systems are streamed within hours to a central cloud and meshed with audience data from any web experience, such as social, mobile, display, set-top boxes, online and IoT devices.

• On-demand, total recall and real-time access to 100% of people data from all your sources.
• Iterative learning and continuous insight keeps you informed as your audiences evolve.
• Secure data ownership, privacy and protection guards your audience data.

Krux's complete architecture delivers on-demand data insights that are actionable and help businesses sustain a virtuous cycle of valuable customer experiences.