Product Overview
Lattice Atlas is a customer data platform that helps customers connect their data across all internal and external sources, create a single view of the customer journey, and centralize audience creation and measurement across all channels. Lattice Atlas will ingest and aggregate all first party data (e.g. CRM, marketing automation, web visitor logs, transaction history, product usage data, etc.) about your customers, and automatically append over 20,000 3rd party data elements from the Lattice Data Cloud - including firmographics, 3rd party intent, technographics, etc. - providing the marketers with a complete view of the customer journey.
Not specified