ONE Analytics

Product Overview
ONE Analytics intelligently analyzes campaign goals and maps placements onto available inventory sources, collecting valuable metrics and actionable insights that drive campaign performance. LIN Mobile’s ONE platform enables publishers of all sizes to maximize advertising performance with cutting-edge technology that expertly matches their inventory with advertisers’ needs. The mobile marketing solutions empower brands to meaningfully engage consumers on mobile devices through cross-channel initiatives that are simple to launch and achieve measurable success.

• Advertisers can quickly and effectively manage scalable mobile campaigns that align with clients’ KPIs and holistic marketing goals.
• ONE Analytics broadens the purchaser group with an automated and scalable process that offers opportunities previously untapped by mobile publishers.
• ONE Analytics evaluates the premium inventory pool to expertly match advertisers with high quality and relevant publishers, and bolsters campaign performance with intelligent optimizations and actionable insights based on real-time data.
• ONE Analytics maximizes the value of available placements by analyzing site traffic and performance goals to deliver publishers’ inventory to the advertisers trying to reach their exact audience.
• Real-time data and analytics collected through the platform allow publishers to optimize monetization initiatives and manage traffic to increase performance.

LIN Mobile recognizes the need for cutting-edge technology solutions and integrations that enable publishers and brands to deliver seamless and engaging mobile.