Product Overview
Panorama ID is a cookieless identity solution for a privacy-first open web. Powered by Lotame’s graphing technology, its identity solution connects all types of device identifiers, associated individual behaviors, and privacy choices into a single view, without dependence on cookies. Lotame Panorama ID will incorporate a universal opt-out — consumers will opt out once and that choice is reflected in real-time, persisting across every digital touchpoint, device and instance of identity. Lotame Panorama ID is compliant with GDPR, CCPA, LGPD, and adheres to IAB Transparency and Consent Framework 2.0, while setting new benchmarks for consumer privacy.
Matching attributes across devices and domains to an individual, and with an open ecosystem approach of more than 90 platform partners, plus data from 180 providers in 58 countries, the Lotame Panorama ID leverages the most comprehensive collection of data points in the industry
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Integration allows publishers to qualify audiences via quizzes and tests, generating fresh and qualitative data about their online audiences.
Lotame and Survata partner to offer a new research tool for clients, to use direct data from clients to validate audience characteristics.
SintecMedia and Lotame announced plans for an integration that will deliver audience segments from the Lotame DMP directly to SintecMedia’s frontend proposal system. The partnership enables media companies to understand how targets overlay with their available inventory for more accurate pricing and...
Lotame is thrilled to announce that we have been selected as a finalist in the Best DMP (Data Management Platform) category in the Digiday Signal Awards. The Digiday Signal Awards recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing...
Lotame, the universal cross-device data management platform, today announced the launch of Lotame Syndicate, a private data marketplace where publishers, marketers, and agencies can buy, sell, and share audience data in a seamless, secure, and fully-transparent manner. Lotame Syndicate enables marke...
Lotame is honored to announce that we have been named the Tech Council of Maryland’s (TCM) Emerging Technology Company of the Year, which was presented at the Industry Award Celebration on May 11, 2016.
Lotame, the universal cross-device data management platform humanizing the consumer decision journey, today announced its partnership with Infogroup Media Solutions, the leading provider of customer-driven business and consumer data solutions. This partnership launches Infogroup Media Solutions Audi...