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Lotame

 
New York, New York, United States
2006
Company Overview
Lotame is the world’s leading unstacked data solutions company, helping publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. Our real-time data management technologies, global data exchanges, and award-winning customer service make us the unrivaled, unstacked choice for clients that want a flexible, scalable and cost-effective antidote to walled gardens from the large martech stack companies.
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Products and Services

Data Stream

 
Lotame Data Stream is a data management tool the company calls Data Firehose as a Service. Lotame Data Stream supplies real-time access to a firehose of raw behavioral data from billions of consumer profiles. Data Stream can be used to power your individual data science and data needs, including product and content recommendation engines, personalized experiences and messaging, and other proprietary modeling.
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Lotame Audience Optimizer

 
Powered by sophisticated machine learning, Audience Optimizer maximizes performance and efficiency of digital ad campaigns by extending an advertiser’s most valuable, sought-after, and niche audiences to deliver the best possible ROI.
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Lotame Data Management Platform (DMP)

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Lotame Data Management Platform (DMP) is an audience targeting tool that gives publishers, agencies and advertisers an intuitive, user-friendly solution to unlock the value of their audience data. The platform collects data about audience behaviors across all devices, and enables marketers to learn more about their ideal consumers to deliver more relevant product, content, and services.
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Panorama ID

 
Panorama ID is a cookieless identity solution for a privacy-first open web. Powered by Lotame’s graphing technology, its identity solution connects all types of device identifiers, associated individual behaviors, and privacy choices into a single view, without dependence on cookies. Lotame Panorama ID will incorporate a universal opt-out — consumers will opt out once and that choice is reflected in real-time, persisting across every digital touchpoint, device and instance of identity. Lotame Panorama ID is compliant with GDPR, CCPA, LGPD, and adheres to IAB Transparency and Consent Framework 2.0, while setting new benchmarks for consumer privacy.
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News

RTL Belgium Qualifies their Audience with Qualifio’s Lotame Integration

Integration allows publishers to qualify audiences via quizzes and tests, generating fresh and qualitative data about their online audiences.

Lotame Announces Integration with Survata to Create Segment Validation

Lotame and Survata partner to offer a new research tool for clients, to use direct data from clients to validate audience characteristics.

SintecMedia and Lotame Bring Audience Targeting to Broadcast TV

SintecMedia and Lotame announced plans for an integration that will deliver audience segments from the Lotame DMP directly to SintecMedia’s frontend proposal system. The partnership enables media companies to understand how targets overlay with their available inventory for more accurate pricing and...

Lotame Selected as Finalist for Best DMP Award by Digiday

Lotame is thrilled to announce that we have been selected as a finalist in the Best DMP (Data Management Platform) category in the Digiday Signal Awards. The Digiday Signal Awards recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing...

Lotame Launches Syndicate to Enable Private, Secure, and Direct Data Sharing

Lotame, the universal cross-device data management platform, today announced the launch of Lotame Syndicate, a private data marketplace where publishers, marketers, and agencies can buy, sell, and share audience data in a seamless, secure, and fully-transparent manner. Lotame Syndicate enables marke...

Lotame Named “Emerging Technology Company of the Year”

Lotame is honored to announce that we have been named the Tech Council of Maryland’s (TCM) Emerging Technology Company of the Year, which was presented at the Industry Award Celebration on May 11, 2016.

Infogroup Media Solutions and Lotame Partner to Target Niche Audiences

Lotame, the universal cross-device data management platform humanizing the consumer decision journey, today announced its partnership with Infogroup Media Solutions, the leading provider of customer-driven business and consumer data solutions. This partnership launches Infogroup Media Solutions Audi...

Lotame Releases Audience Optimizer to Supercharge Digital Campaigns

Lotame, the universal cross-device data management platform that is humanizing the consumer decision journey, today announced the launch of Audience Optimizer, a new solution powered by machine-learning algorithms for more effective campaign optimization and engagement. Built in-house from the groun...

Lotame Unveils Semantic Classification Tool

Lotame, a data management platform (DMP) that lets marketers, agencies, and publishers harness audience data to make smarter business decisions, today debuted a new Semantic Classification Tool built into its core DMP.