Product Overview
Powered by sophisticated machine learning, Audience Optimizer maximizes performance and efficiency of digital ad campaigns by extending an advertiser’s most valuable, sought-after, and niche audiences to deliver the best possible ROI.
Audience Optimizer is Lotame’s proprietary modeling solution, allowing marketers to create powerful lookalike and actalike audiences using first-party data sets. Powered by sophisticated machine learning, Audience Optimizer maximizes performance and efficiency of digital ad campaigns by extending an advertiser’s most valuable, sought-after, and niche audiences to deliver the best possible ROI.
Unlike other forms of campaign optimization that focus on the "what" or "where" of digital advertising, Audience Optimizer focuses on "who" -- that is, the audience. By identifying those most likely to reach your KPIs, and then finding more of those people on any device or screen, Audience Optimizer increases the success of your campaigns.
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Integration allows publishers to qualify audiences via quizzes and tests, generating fresh and qualitative data about their online audiences.
Lotame and Survata partner to offer a new research tool for clients, to use direct data from clients to validate audience characteristics.
SintecMedia and Lotame announced plans for an integration that will deliver audience segments from the Lotame DMP directly to SintecMedia’s frontend proposal system. The partnership enables media companies to understand how targets overlay with their available inventory for more accurate pricing and...
Lotame is thrilled to announce that we have been selected as a finalist in the Best DMP (Data Management Platform) category in the Digiday Signal Awards. The Digiday Signal Awards recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing...
Lotame, the universal cross-device data management platform, today announced the launch of Lotame Syndicate, a private data marketplace where publishers, marketers, and agencies can buy, sell, and share audience data in a seamless, secure, and fully-transparent manner. Lotame Syndicate enables marke...
Lotame is honored to announce that we have been named the Tech Council of Maryland’s (TCM) Emerging Technology Company of the Year, which was presented at the Industry Award Celebration on May 11, 2016.
Lotame, the universal cross-device data management platform humanizing the consumer decision journey, today announced its partnership with Infogroup Media Solutions, the leading provider of customer-driven business and consumer data solutions. This partnership launches Infogroup Media Solutions Audi...
Marketing Function Automation
For Use ByCompany Type B2B, B2C, NPO, GOV, AGN, CST
Company Size Any size
Geographic Scope Multi-national
Market/Industry Specialization No market specialization