Product Overview
Lotame Data Management Platform (DMP) is an audience targeting tool that gives publishers, agencies and advertisers an intuitive, user-friendly solution to unlock the value of their audience data. The platform collects data about audience behaviors across all devices, and enables marketers to learn more about their ideal consumers to deliver more relevant product, content, and services.
Data should influence everything you do – from the products and content you create, to the way you shape and execute your go-to-market strategy. Lotame’s data management platform makes this vision a reality. Our SaaS platform is used by marketers, agencies and publishers around the world to make audience data meaningful and actionable.
At Lotame, we are firm believers in the combined power of people and technology. Our service-led approach gives you full end-to-end support, from help shaping and refining your data strategy, through to hands-on tactical support that ensures you maximize ROI from your DMP investment.
No technical expertise required
Instant
Email, Telephone, Onsite, Community, Video/Text Resources
Integration allows publishers to qualify audiences via quizzes and tests, generating fresh and qualitative data about their online audiences.
Lotame and Survata partner to offer a new research tool for clients, to use direct data from clients to validate audience characteristics.
SintecMedia and Lotame announced plans for an integration that will deliver audience segments from the Lotame DMP directly to SintecMedia’s frontend proposal system. The partnership enables media companies to understand how targets overlay with their available inventory for more accurate pricing and...
Lotame is thrilled to announce that we have been selected as a finalist in the Best DMP (Data Management Platform) category in the Digiday Signal Awards. The Digiday Signal Awards recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing...
Lotame, the universal cross-device data management platform, today announced the launch of Lotame Syndicate, a private data marketplace where publishers, marketers, and agencies can buy, sell, and share audience data in a seamless, secure, and fully-transparent manner. Lotame Syndicate enables marke...
Lotame is honored to announce that we have been named the Tech Council of Maryland’s (TCM) Emerging Technology Company of the Year, which was presented at the Industry Award Celebration on May 11, 2016.
Lotame, the universal cross-device data management platform humanizing the consumer decision journey, today announced its partnership with Infogroup Media Solutions, the leading provider of customer-driven business and consumer data solutions. This partnership launches Infogroup Media Solutions Audi...
Lotame, the universal cross-device data management platform that is humanizing the consumer decision journey, today announced the launch of Audience Optimizer, a new solution powered by machine-learning algorithms for more effective campaign optimization and engagement. Built in-house from the groun...
Lotame, a data management platform (DMP) that lets marketers, agencies, and publishers harness audience data to make smarter business decisions, today debuted a new Semantic Classification Tool built into its core DMP.
Marketing Function Automation, Metrics and Insights, Productivity
For Use ByCompany Type B2B, B2C, NPO, GOV, AGN
Company Size Any size
Geographic Scope Multi-national
Market/Industry Specialization No market specialization
Current / Past Customers Targeted Victory, Infogroup, About.com, SpotX, WRAL, Accuweather, 1XL