Product Overview
SMART Analytics is a predictive analytics solution that delivers rich customer data, analytics, and reporting to better manage the customer buying journey
Marketbridge provides the most advanced, highly qualified data sourcing in the market. Their approach combines data from customers’ internal sources, an ecosystem of third-party data partners and the proprietary SMART data compilation process. Marketbridge offers a suite of reports and dashboards that address key aspects
of the given lifecycle stage, delivering visibility into prospect, lead, and customer KPIs, as well as
campaign performance and revenue conversion. These tools also track behavioral and transactional
patterns, which can be used to increase the strength and longevity of your customer relationships.
Not specified
Marketing Function Customer Engagement and Retention, Metrics and Insights