Product Overview
Marketing Lucidity’s Marketing Demand Planning application provides B2B marketing organizations with a best in class application establishing marketing’s lead and pipeline goals. Utilizing a comprehensive series of variables, including your sales targets, sales pipeline & marketing metrics, and marketing goals, Marketing Demand Planning provides your organization with best practice capabilities to align your lead, pipeline and revenue goals across organizations, bridging the gap between sales and marketing. It can be easily customized to your organization’s requirements, including specific lead and pipeline goals for each and every sales group by region, industry, or size of target customer.
Enables organizations to justify and validate marketing spend to bridge the common gap between budgeted and required marketing program spend
No technical expertise required
Instant
Email, Telephone
Marketing Function Automation, Channel Marketing, Planning
For Use ByCompany Type B2B
Company Size Any size
Geographic Scope Multi-national
Market/Industry Specialization No market specialization
Startup Friendly Yes
Current / Past Customers Omniture Inc., Cognos, Information Resources Inc., Gate58 Marketing, Eccentex Corporation, 3 Olive Solutions, model metrics