Product Overview
Archie is a campaign analytics tool that centralizes marketing performance measurement, applying data standards and a templatized approach with the industry’s best-in-class technologies, Google Cloud Platform (GCP) and Tableau. Archie features rapid campaign reporting in a collaborative analytics environment, allowing advanced and unified performance measurement across media and CRM channels. Marketers who work with Archie can begin with basic or advanced campaign reporting and are provided options to adjust and expand reports based on the organization’s unique needs.
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