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Columbia, Maryland, United States
Agency Overview
Merkle is a global data-driven, technology-enabled performance marketing agency. For nearly 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with Merkle to build and maximize the value of their customer portfolios. Merkle is a Dentsu Aegis Network company, that includes the 2019 acquisition of data and analytics firm Ugam.
Services Overview
Customer Relationship Marketing (CRM), Enterprise Technology Services, Analytics, Data Sourcing, Experience and Personalization, Performance Media, Customer Strategy, Customer Loyalty, People-Based Marketing, and Addressable Advertising
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Products and Services

Amicus Digital

Amicus Digital is a Salesforce Marketing Cloud specialist consultancy acquired by Merkle in 2018. Amicus Digital helps enterprises use Salesforce Marketing Cloud to its full potential, empowering marketers to achieve rich, relevant relationships with customers. Amicus Digital will customize the Salesforce Marketing Cloud to specific needs, integrating with the systems already in place.
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Archie is a campaign analytics tool that centralizes marketing performance measurement, applying data standards and a templatized approach with the industry’s best-in-class technologies, Google Cloud Platform (GCP) and Tableau. Archie features rapid campaign reporting in a collaborative analytics environment, allowing advanced and unified performance measurement across media and CRM channels. Marketers who work with Archie can begin with basic or advanced campaign reporting and are provided options to adjust and expand reports based on the organization’s unique needs.
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CRM 4.0

CRM 4.0 delivers the next generation of CRM for marketers and commerce pros by combining Merkle’s data and services with Salesforce. The new solution enables identity resolution and predictive consumer engagement across channels to make digital advertising more addressable, experiences more personal and the relationships clients have with consumers more direct across multiple touchpoints including marketing and commerce.
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CXM Signals

CXM Signals is a first-party, privacy-first, sustainable, omnichannel solution that facilitates growth audience insights, customer identification, and accurate measurement. It can surface contextual, personal content for both consented and non-consented individuals through a rule-based decisioning engine.
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DataSource is Merkle’s proprietary data set that fuels omni-channel, people-based marketing across the entire consumer journey. It delivers on a simple premise: Merkle leverages the entire data marketplace in combination with their DataLab methodology to screen data, identify the best assets, and combine them within DataSource. The resulting data set stands apart from the market in terms of coverage, accuracy, and predictive power.
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Happy Marketer

Happy Marketer, a Merkle agency, is headquartered in Singapore, with a digital marketing delivery center in Bangalore, India. The agency has 55 employees providing data, analytics, CRM, performance marketing, and marketing technology to power data-driven customer experience solutions for its clients, extending Merkle’s full breadth of services across Southeast Asia. Happy Marketer is Google’s go-to provider in the region for Google Analytics training and provides advanced analytics services to many of the top companies across Southeast Asia. The agency has strong marketing technology capability – with significant experience across leading marketing technology platforms, including Salesforce Marketing Cloud, HubSpot, Oracle Marketing Cloud, and Adobe Experience Cloud.
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M1 is a people-based insights, planning, activation, and measurement platform. M1 helps you understand your customers better, and reach them more quickly and effectively, through the industry’s only true people-based ID.
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Merkle Intelligent Messaging

Intelligent Messaging is an end-to-end messaging solution, allowing users to create unified brand experiences across touchpoints and channels by blending AI assistance and human interaction. With Intelligent Messaging, Merkle can create turnkey chat experiences, including across social and messaging platforms, delivering always-on conversational interactions throughout the entire customer journey.
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Merkle Loyalty Solutions

Merkle Loyalty Solutions helps clients whether they are designing a new loyalty program, embarking on a program refresh, or auditing the performance of a current program. Merkle Loyalty Solutions helps identify loyalty opportunities and provide guidance and recommendations for an on-brand approach to incorporating loyalty marketing into your overall business model.
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MerkleONE Data Management Cloud

The MerkleONE Data Management Cloud (M1 DMC) is a next-generation database solution. M1 DMC integrates the five core requirements of marketing technology solutions, enabling tight collaboration between online and offline programs, maximizing the use of all current and potential data sources, and helping brands exceed their customer acquisition, loyalty, and retention goals.
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Merkury for Enterprise provides marketers with unique person-based identity growth, ownership, consumer data enhancement, and connectivity to internal data management systems, marketing technologies, and media for targeting.
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Rapid Audience Layer (RAL)

Rapid Audience Layer (RAL) is a cloud-based data management solution that is quickly onboarded to allow for analysis, insights, and visualization of your data. Match individuals across disconnected data sources. Comply with CCPA regulation. Build better customer experience and prospect audiences based on activities, events, and demographics. Accelerate into cloud-based data management. Generate analytics and reporting. Customize to support your specific needs and grow over time.
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RKG Merkle

RKG, a fully integrated part of Merkle, offers paid search, SEO, display, PLAs, CSE feed management, and social services.
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Voice Active Listening

Voice Active Listening is a digital assistant for search. VAL is a first-of-its kind voice-search discovery tool that leverages machine learning to help brands scale and prioritize content opportunities for voice discovery.
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