mParticle

Product Overview
mParticle is a Customer Data Platform that helps users collect, manage, validate, and share their customer data across their entire stack.

• User Aliasing API to help customers better manage and merge customer profiles
• Self-hosting support to further improve the security and stability of mParticle’s Web Software Developer Kit (SDK)
• Calculated Attributes, a data transformation feature that allows companies to dynamically create new user-level data based on existing data.
• Data Subject Rights (DSR) Forwarding: the capability to automatically forward erasure requests to supported outputs.
• Warehouse Sync allows data teams to easily unify their customer data pipelines, establish a continuous 360° customer view, and achieve best in class, real-time targeting capabilities without needing to prepare data or maintain multiple products.

• Data planning serves as an interface for marketers, product managers, developers and analysts to collaborate on defining the customer data that is important to the business.
• Data validation resolves data quality issues in real-time, enabling visibility of data quality by monitoring conformance to data plans in Live Stream.
• Data Activation: When creating audiences, it’s helpful for marketers to know which attributes are available for each event in their data set, as well as what those data points mean, so that they can create compelling customer experiences and optimize spend.
• Individualize every moment in a customer's journey with Lifetime Profiles.

Data Master injects greater transparency and control into your data pipeline and provides an easy way to view exactly what data is being collected by mParticle, where it is being collected, and how it is being used.