MyMail

Product Overview
MyMail enhances the effectiveness of email marketing programs by creating true segments of one from the Active Shopper Database. Every facet of an email is tailored for each individual recipient, including audience selection, content and when the email is sent.

• Add personalization to every email you send. Include a personalized set of recommendations for every promotional and transactional email recipient, increasing engagement and email conversion.
• MyMail Alerts are fully personalized, automated email messages, with two main functionalities. Shopper Alerts act as an email based personal shopper, notifying individuals of offers and recommendations tailored just for them. Abandonment Alerts recover sales from consumers who abandoned the site or a cart through a strategic series of personalized messages, inviting them back to complete their purchase.

Clients sending MyMail typically increase revenue per email nine times over their regular marketing emails.