Product Overview
The NexJ Customer Data Management (CDM) is an enterprise integration platform that helps firms make better sense and use of customer data. Organizations create a holistic Enterprise Customer View across regions, product lines, and channels, integrating demographic, interaction, transaction, relationship, and social data.
NexJ CDM operationalizes and harmonizes data across silos, including back office systems of record, multiple CRM systems, customer portals, and social media streams. It enables firms to rapidly deliver pre-provisioned and cached information to people and applications when they need it, in the context in which they need it.
Not specified
Marketing Function Integration, Metrics and Insights
For Use ByCompany Type B2B, B2C
Company Size Any size
Market/Industry Specialization Financial, Insurance