Product Overview
AdRoll B2B has added Account Based Management Functions to its targeting solution for business-to-business (B2B) advertisers to create what is internally being called AdRoll ABM. This solution enables marketers to target key accounts via attributes like job role, company size, or industry. In addition to its existing integration with Marketo, AdRoll now also has a bi-directional HubSpot Connector that grants marketers the ability to connect AdRoll ABM to their CRM system in order to create personalized ad campaigns targeting key business accounts.
Not specified
Marketing Function Customer Acquisition