Product Overview
Location Conversion Index is an omni-channel offline attribution platform. The solution measures consumers’ physical world behavior at the point of sale, such as number of store visits directly attributed to a campaign. By connecting physical and digital world behaviors, LCI provides marketers with an accurate measurement of their campaign ROI. The platform targets an audience based on proprietary data intelligence, monitors store visits from exposed audience vs. control group, identifies organic visits vs. campaign-driven visits, and measures incremental lift in visits to understand offline conversion directly attributed to increased sales.
LCI uniquely leverages the most precise, proprietary location data to deliver the most accurate measurement solution in the market.
No technical expertise required
Instant
Marketing Function Metrics and Insights
For Use ByCompany Type B2B, B2C, AGN
Company Size Any size
Market/Industry Specialization No market specialization