PathFactory is a Content Insight & Activation Platform that can help you educate and convert buyers more than 2x faster, understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.
PathFactory is a platform that allows B2B marketers to enable their buyers with frictionless journeys. By allowing them to easily binge content and self-educate, marketers can increase conversion rates, pipeline, and revenue, as well as accelerate deal velocity.
PathFactory is the only platform that captures robust, granular metrics on individuals’ content consumption that help marketers personalize content offers to the individual, understand which channels and content are working and truly know which leads are qualified.
We provide you with all the capabilities you need to fully comply with GDPR.
Installation is instant, however our implementation process takes an average of a month to get customers up and running. A strategic call with our team will help you set up a successful strategy.
Some technical expertise required
No Training Offered
Email, Live Chat, Telephone, Onsite, Community, Video/Text Resources
Marketing Function Customer Acquisition, Customer Engagement and RetentionFor Use By
Company Type B2B
Geographic Scope Multi-national
Market/Industry Specialization No market specialization
Current / Past Customers Cisco, TIBCO Software, Thomson Reuters, Adobe, OSIsoft, Glassdoor, Invoca, Workday, Infoblox