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PathFactory

 
Toronto, Ontario, Canada
2012
Company Overview
PathFactory delivers the on-demand experience for B2B by enabling buyers with the most relevant information at every step of their unique journey. In a world where buyers are doing more independent digital research than ever, our platform allows buyers to binge-consume content, removing friction and making their buying process more efficient. By tracking exactly what each buyer is consuming along the path to purchase, PathFactory delivers hyper-relevant, real-time content recommendations and dramatically expedites the buying process.
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PathFactory

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PathFactory is a Content Insight & Activation Platform that can help you educate and convert buyers more than 2x faster, understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.
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Marketing Function Customer Acquisition, Customer Engagement and Retention