Product Overview
Pointillist is a customer journey platform creating customer profiles without requiring manual schema definition, customer identifier matching or fixed field mappings. Having evolved from its start as a behavioral analytics tool, Pointillist reveals how customer experiences drive business outcomes. The solution enables organizations to understand how marketing campaigns and loyalty programs - across channels and over time - influence customer behavior and key results.
As new data sources come into Pointillist, the system identifies relationships among customers, activities, and events automatically and incrementally.
No technical expertise required
Instant
Marketing Function Metrics and Insights
For Use ByCompany Type B2B, B2C
Company Size Any size
Market/Industry Specialization No market specialization