Customer Analytics

Product Overview
Powered by Quant5’s analytical engine, the Customer Analytics platform uses the power of statistical analysis, advanced mathematical optimizations and machine learning algorithms in order to make predictions based on known properties learned from sample data sets. Once collected the data can be used to analyze customer behavior and generate predictive models.

• Creates accurate sales forecasts on-demand by applying a variety of regression modes and demographic factors to the data differences between observed and unobserved heterogeneit.
• Detects and depicts unobserved genuine heterogeneity in customer types and deduces the associated impact on customer retention rates.
• Develops a baseline against which marketers can measure the effectiveness of their marketing programs by estimating “residual” lifetime value, analyzing past customer behavior and other proprietary approaches to ECLV.
• Generates new insights on predicting churn by analyzing the difference between controllable and uncontrollable churn.
• Models can infer information about customers, decompose the trial and repeat purchase processes and forecast subsequent repeat sales.

The Customer Analytics platform mines data that can be used to analyze customer behavior and generate predictive models in order to increase sales revenue and efficiency and reduce sales expenditure.