Product Overview
SIGNUM Impact reveals whether your sponsorships are yielding a Return-on-Investment. It's one-click access to your sponsorship performance, demographic targeting, and messaging efficacy so that you can see if your sponsorship is driving sales, awareness and loyalty with your target audiences. Learn what's working with whom and why – in-flight – to optimize your marketing effectiveness.
SIGNUM Impact empowers marketers to isolate campaign affects on target audiences, track sponsorship performance against goals, and make in-flight adjustments that maximize impact.
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Marketing Function Metrics and Insights