MacroSense Technology Platform

Product Overview
MacroSense receives mobile location data from mobile phones in real-time, processes the data in the context of billions of historical data points, and analyzes it to better understand where people are going and what they are doing. MacroSense is tuned to transform raw mobile location data into meaningful intelligence, and its powerful algorithms continuously learn as new data arrive.

• Built on top of Hadoop and is massively parallel, deployed in implementations with hundreds of processing cores.
• Cleans, processes and analyzes data in real-time.
• Evaluates each location point to update features that are used for advertising decisions and modeling.
• Machine learning-driven behavioral analytics to measure and predict where people are and where they will go next.
• Spatial data cleaning algorithms to identify and correct errors in raw location data streams.

MacroSense has been transforming raw location data into actionable intelligence since 2006.