Sizmek Attribution Suite

Product Overview
The Sizmek Attribution Suite analyzes the interplay of different media investments across channels and quantify that cross-channel impact across paid, owned, and earned media across the entire funnel.

• Sizmek Advanced Attribution, powered by Abakus, uses game theory, a mathematically proven methodology to calculate the true incremental value of every marketing element.
• Sizmek Search Connect consolidates and duplicates paid search events and keywords, and sees their impact alongside display events. This measures the impact that upper-funnel channels such as high-impact rich media have on paid search efforts.
• Sizmek’s device recognition solution, Device Intelligence, is included as part of the Attribution Suite. Device Intelligence conducts accurate attribution on mobile devices and other cookieless environments.
• The Attribution Report Builder (ARB) customizes, pulls and schedules path-to-conversion reports that lay out touchpoint data across all channels that are being tracked. The ARB reports provide granular data necessary for deeper insight into what’s driving conversions – from device data to site and placement info, keywords, and version-level data for dynamic creative.
• VersaTag is applied to every page on the advertiser’s website and is managed directly within the Sizmek platform. VersaTag captures and classifies earned media such as organic search and social and referral traffic, and incorporate these events into the attribution modeling, reporting, and analysis.

The Sizmek Attribution Suite lets you optimize your cross-channel media investments and bring to light important insights on waste and inefficiency. It allows you to make informed decisions on where to spend your media dollars for the highest possible ROI.