Product Overview
mPulse is a web analytics solution that provides performance monitoring. With the ability to collect data directly from a user’s browser or mobile application in real time, mPulse captures performance metrics, engagement metrics, and mobile user metrics. Track bandwidth, page load times, bounce, conversion rates, user location, device type, carrier speed and application usage to complete the total UX perspective.
SOASTA's mPulse solution provides teams across your entire organization, including line of business managers, with real user intelligence they need to correlate the impact of performance to the bottom line, take immediate action as required, and ultimately prioritize resources and efforts on improving the key performance indicators that matter most to your business.
If users cannot engage quickly with sites and apps, their user experience suffers and they will take their business elsewhere. While the focus on the back end (server) is on stability and scalability, 80 to 90 percent of page load time is spent on the front end (browser). By measuring from the user’s browser or app, mPulse quantifies the correlation between page load time and user engagement, and shows where to optimize performance for more positive outcomes.
Not specified
Marketing Function Customer Engagement and Retention
For Use ByCompany Type B2C
Company Size Any size
Market/Industry Specialization No market specialization
Startup Friendly Yes
Current / Past Customers Microsoft, Experian