Product Overview
The SurveyMonkey MaxDiff Analysis solution works by presenting survey respondents with a random subset of attributes to evaluate. Respondents pick the most and least important item from the list based on personal preference. The survey creator is then given a list of rank-ordered preferences to quickly see what features the respondents as a whole value the most and the least. This enables users to easily identify which attributes should be prioritized to maximize audience satisfaction. The solution gives users the ability to prioritize the right product features, discover which marketing messages resonate, learn what benefits employees truly want, and more.
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