Priority Engine is TechTarget's SaaS-based purchase intent insight platform that provides direct, real-time access to ranked accounts and named prospects actively researching enterprise technology purchases in specific markets. With DiscoverOrg contacts and HG Data technolgraphic data directly integrated into the platform, Priority Engine delivers insight into what’s happening in your market, configurable for immediate use in your workflow. Use Priority Engine to grow and enhance your database, architect your campaigns, generate demand accelerate ABM, enhance prospecting and act on account insight. Content preference, recent behavior and intent are all visible at the account and contact level. As foundational insight for all you do, it provides fact-based guidance for continuous improvement.
Priority Engine helps technology marketing and sales teams find the accounts that matter and the named buying team prospects that convert.
Accuracy: monitoring more than 10,000 topics and available in 300 segments, Priority Engine delivers unparalleled granularity on B2B technology and business solution research. Exclusive intent insight: sourced from TechTarget's network of 140+ proprietary technology-specific websites, not available through any other source. Comprehensive installed technology data: delivered via direct HG Data integration. Integrated DiscoverOrg Recommended Contacts: hand-selected by Priority Engine based on relevant job titles and/or seniority within related business or technology departments. Insights that are not inferred and not predicted – but true observed pre-purchase account and contact behavior.
No technical expertise required
TechTarget’s Priority Engine platform now integrates with Marketo, Salesforce.com, Eloqua, Pardot, Hubspot and Integrate platforms to deliver enterprise tech purchase intent insights and named prospects directly into more sales and marketing workflows
Marketing Function Automation, Branding, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Integration, Metrics and Insights, Planning, ResearchFor Use By
Company Type B2B
Company Size Large enterprise (>10,000)
Geographic Scope Multi-national
Market/Industry Specialization Technology
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